Burnt!

In case you  missed the story, Verizon choked off  communications among some people fighting the largest wild fire in California's history. This had an impact on fire fighters' ability to provide emergency services. Verizon's account manager informed them that they needed to upgrade from a $38 a month subscription to a $40 a month data plan. Verizon's action reduced one fire department's internet speeds to 1/1000ths of previous speeds.

Burn, baby, burn, say the money grubbers.